Work

Obama 2012

As the re-election campaign’s first digital staffer, I helped set our digital strategy and establish the campaign’s voice online, from email to the website and social media. The program I helped shape went on to raise $690 million for the President’s re-election and recruit millions of volunteers.

I also ran the campaign’s social media strategy—everything from the @BarackObama Twitter handle to the campaign’s Facebook pages and the campaign’s Tumblr. My team helped shape what campaigns look like on social, grew our followings by 40 million, and created the most-shared Twitter and Facebook posts in history on election night.

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  • $690 million raised
  • 40 million more followers
  • Four more years

Digital fundraising

I’ve helped clients of all sizes and missions plan and run engaging, effective fundraising programs to raise millions of dollars from thousands of donors.

Some recent highlights: Performing an assessment of the Democratic Senate Campaign Committee’s fundraising program in 2015 and helping them re-tool to break their previous records and helping the Democratic Legislative Campaign Committee rethink its tone and messaging to break out of a burn-it-down fundraising trap.

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  • Engaged donors
  • Record-breaking revenue

Launching Hope

Meet Hope: An SMS-based political advisor to help you turn your anxiety over the news into advocacy. I joined the team at Purpose, a tech agency and incubator, to take an innovative idea and make it come to life with a unique editorial voice and compelling user experiences ahead of the service’s launch in the fall of 2017.

Hope launched with positive reviews from outlets ranging from CNN to PopSugar, won a 2018 Webby, and continues to drive hundreds of actions every week.

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  • Thousands of users
  • And a Webby!

Introducing JFK

The JFK Library has a challenge all presidential institutions will eventually face: How to engage a generation of young people with the values of a president they have no living memory of.

First up, we assessed and refreshed the Foundation’s social media presences to help reach target audiences with optimized formats and a more natural voice. Then we set up a focused social and email program around one specific Foundation initiative: getting more supporter nominations for the Library’s Profile in Courage Award. In our first year of working together, we increased nominations to 900; in our second, over 4,000.

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  • Increased nominations by 340%

Everything Changes

In the fall of 2014, I launched an email list with the intention of playing with theme and format every week to see how far the medium could stretch. I called the project Everything Changes.

Over three years, Everything Changes gained thousands of subscribers, generated earned media in The Atlantic and The Guardian, and became a part of the online publication The Awl while dispensing facts about Dolly Parton, collecting a map of memory bombsexchanging advice, generating a Thought Clock, and a lot more. I retired it in September 2017.

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  • 10k+ subscribers from scratch
  • Many more Dolly Parton fans: born