About

Photo: Christopher Dilts

Photo: Christopher Dilts

 

CLIENTS & IN-house
experience:

Obama 2012
Hillary for America
Google Creative Lab
The Gates Foundation
Center for American Progress
WNYC
Medium
ACLU
EMILY's List
American Red Cross
DLCC
DSCC

 

Laura Olin is a veteran digital campaigner who has worked at the intersection of politics, tech, media and nonprofits for 10 years. Her recent work has ranged from helping two Democratic committees overhaul their digital fundraising programs to launching the Hillary Clinton campaign's digital strategy and advising the Bill & Melinda Gates Foundation on their social media presences.

Other recent clients have included EMILY's List, Medium, and the JFK Library & Foundation.

In the 2012 cycle, she was the first member of the Obama re-election campaign's digital team, helping to set the editorial voice for the campaign's digital communications and later running social media strategy. Laura's social team ran everything from the @BarackObama Twitter account to the Joe Biden Facebook page and the Barack Obama Tumblr. They grew the campaign’s social media followings by 40 million; raised millions of dollars over social media; pioneered the use of Tumblr, Instagram, Spotify, and Pinterest for presidential campaigns; and created the most-retweeted and most-liked Twitter and Facebook posts in both networks’ history.

She's an alum of the Google Creative Lab, Blue State Digital, and the Center for American Progress.

In her spare time, Laura runs an email list she created called Everything Changes, now under the banner of The Awl. In 2016, it spawned a book called Form Letters.

She's been featured as a speaker at the Google Political Innovation Conference, SXSW Interactive, AdTech New York, RootsCamp, and Netroots Nation.

Laura's family is from Finland and she became a dual American citizen in 2008, just in time to cast her first-ever vote for Barack Obama.