Creative digital strategy with sisu.
Laura Olin is a digital strategist who has run pioneering programs for political campaigns, tech companies, media entities, and nonprofits. Her recent work has ranged from helping two Democratic committees overhaul their digital fundraising programs to launching the Hillary Clinton campaign's digital strategy and advising the Bill & Melinda Gates Foundation on their social media presences.
Other recent clients have included EMILY's List, Medium, and the JFK Library & Foundation.
In the 2012 cycle, she was the first member of the Obama re-election campaign's digital team, helping to set the editorial voice for the campaign's digital communications and later running social media strategy. Laura's social team ran everything from the @BarackObama Twitter account to the Joe Biden Facebook page and the Barack Obama Tumblr. They grew the campaign’s social media followings by 40 million; raised millions of dollars over social media; pioneered the use of Tumblr, Instagram, Spotify, and Pinterest for presidential campaigns; and created the most-retweeted and most-liked Twitter and Facebook posts in both networks’ history.
She's an alum of the Google Creative Lab, Blue State Digital, and the Center for American Progress.
For three years, Laura ran an email list called Everything Changes that gained thousands of subscribers, became a part of The Awl, and generated earned media in The Washington Post, The Atlantic, and The Guardian. In 2016, the email list spawned a book called Form Letters.
She's been featured as a speaker at the Google Political Innovation Conference, SXSW Interactive, AdTech New York, RootsCamp, Netroots Nation, and Microsoft Envision.
Laura's family is from Finland and she became a dual American citizen in 2008, just in time to cast her first-ever vote for Barack Obama.
("Sisu" is the Finnish word for the national character: Dogged determination in the face of sometimes impossible odds. We can still be fun at parties, we swear.)