“Sisu” is a word that Finnish people use to describe the national character. It roughly translates to “guts,” but it’s honestly not as much about bravery as it is about determination, especially in the face of odds that can seem impossible. Fending off an invasion of a country 30 times your size in a subarctic winter: Sisu. Rising from your origins as a pulp-and-paper country to become a hub for tech innovation: Sisu. My quest to finally make a perfect lattice pie: Maybe also sisu.
Hi, I’m Laura Olin. I help causes1 and companies2 use technology to build relationships with the people they want to reach.
I’ve shaped the voice of President Obama’s3 digital communications, raised millions of dollars for non-profits, and run record-breaking engagement programs.
My big secret:4 Build programs that people actually want to hear from, and grow communities they feel proud to be a part of.
Want to talk about what you’re working on?5 Get in touch at [email protected].
“Laura Olin helped the DLCC and me create a digital presence which established the Democratic comeback narrative around our 30+ flips of Republican seats in 2017.”
— Jessica Post, Executive Director of the DLCC
Maybe you’d like to up your game—or get it going in the first place. Set a strategy to reach your goals, then identify the right tools and tactics to absolutely crush them.
Raise more money with data-driven, delightful-as-heck programs that deepen relationships with your audience at every step, from calendars to page flows.
Tune up your existing social media program or launch a brand new one. Find a compelling voice, create content that gets shared, and make the most of big moments.
Get help planning and executing your launch, big moment, or new campaign with creative strategies to reach your target audience on the right platforms.
